When it comes to business, its success is not always defined by the product. When your customer checks out, that is not the extent of the business transaction. It ends when your customer has given their review after it is delivered. In between the customer faces the most important factor of their customer journey. This factor can either ruin your brand image or strengthen it. That is the shipping service. The shipping service can either turn your customer away for good or make them a loyal customer, hence making it valuable to choose the best shipping company in johor bahru.
Customer experiences are heightened because of technological advances. Big e-commerce businesses like Amazon have excelled in their shipping services and now small businesses have to compete with the same shipping experience. While we cannot level up to the service of a billion-dollar company, there are so many things we can still do to improve the service. The number one point of improvement starts by choosing a reliable shipping company.
A good shipping company not only provides a good customer experience but also improves the reliability and credibility of your business. If your brand image is tainted with bad shipping people are less likely to purchase from you. Now let’s talk about how you should choose the best for your business!
Who Is Your Target Audience And What Is Your Product?
When it comes to considering your delivery and shipping options think about both your product and target customer. What are they like, where are they located and how much are they willing to pay for the shipping services. Understand their consumer behavior will help you choose the type of shipping you should consider and what would attract them to purchasing from your business. The other important aspect is your product. The weight, height, length of your products, and the frequency of their shipping are also important.
Do They Give You Tracking Services
When it comes to choosing a shipping company, look at their tracking service and experience it. If it’s not informational enough for your customer, then it may hurt your brand. Customers are easily deterred by the amount of information they get throughout their tracking experience. Having better tracking also allows them to be at ease when shipping your products to their location.
Speed Of The Delivery
Last but not the least, you should absolutely look at the delivery of your service. Consumers do not care for picking up the product all by themselves or going after it. They want efficient delivery to their doorstep in no less than four days. In 2019, a four-day delivery is considered a slow delivery. Most appropriately people would want next-day delivery. So when looking and researching for shipping companies, make sure to watch out for those that will offer next-day delivery for your customers. People are also likely to pay extra for express shipping whether it is within their locale or from international seas.
Delivery speed is not the only thing to consider but also their range and their cost. You have to consider how much it costs to deliver to a rural area and the city or whether either is accessible for delivery by the shipping company. With so many factors to consider make sure to read reviews about them and their customer feedback before making your final decision.